WE tv Resolution Trailer

WE tv needed something big to unveil their ‘Pledge 24’ campaign on Military Island in Manhattan so Cameo created a buzzworthy, bright pink mobile volunteer center that turned heads, even in New York!  Sex and the City star Cynthia Nixon signed on to be the spokesperson for the effort which aimed to encourage people to commit 24 hours of volunteer time in 2010. Ms. Nixon was the first to pledge her 24 hours at one of the several “pledge” kiosks inside the Mobile Resolution Center. The launch took place right before the winter holidays, but guests were spared from the December chill as the mobile unit included a fireplace and mantel.