Garnier Burnout Bash

GameChange Marketing, which produces and distributes RaceWatch, an interactive fan publication at all NASCAR races, wanted to stage the first ever NASCAR after-race party and looked to Cameo to create the RaceWatch BurnOut Bash presented by Garnier Fructis.  Race fans were treated to complimentary admission following the race to enjoy a free concert, live radio broadcast as well as product giveaways, and professional hair styling from Garnier Fructis.  The event gave fans an opportunity to avoid the gridlock of exiting the parking lot while extending the fun of the race in a memorable and unexpected way.